Posts Tagged ‘Cost of Sports’

Apparently, University of Tennessee students are getting a bit restless these days when it comes to the BasketVols—so restless, in fact, that they’ve decided en masse not to come to the games at all, and have chosen to stay home and take naps (or something along those lines).

According to Basilio only 312 students showed up for the Vols’ game against the Vanderbilt Commodores at the Tommy Bowl (a/k/a Thompson-Boling Arena).  Tennessee currently has nearly 30,000 students, so that adds up to around 1% of the total students bothered to come to the game.  Now admittedly, that game was played on Valentines Day, and maybe “love” was in the air, but only 312 students?  I know from my time on the Hill, there are usually plenty of undergraduates who don’t have dates at any given time (or ever, in the case of some folks).  Unlike football, students don’t have to get a ticket, and need only provide a valid student ID to get into the games, so the cost and annoyance argument is out the door.  Given the fact that students came in throngs last year, it appears that the students have simply gotten fickle and expect a little more from the program than what they are currently receiving.

So why have the students seemingly given up on this team?

I was a student at the University of Tennessee from 1994-1998.  When I arrived on campus as a freshman, the Vols were coming off their worst season in the history of the school.  The 1993-94 Vols won a grand total of 5 games under, then, coach Wade Houston who apparently did not even understand the rules of basketball.  Thus, my expectations were low when the 1994-95 season rolled around, despite the fact that Tennessee had a new head coach, Kevin O’Neill.  Still, I can say with conviction that I attended every home game that season and watched the Vols claw their way to an 11-16 record.

Great basketball, it was not.  Still, I went nonetheless.

Now I am not going to call into question the loyalties of the student body as a whole—we each make our own choices and decide what is important to us personally.  I suppose, given the lengths to which I have gone as a fan of the Big Orange (including running the Gate), I am one of those fans that you can count on to show up anytime the real Gate 21 (into Neyland Stadium) or the doors of the Tommy Bowl are open.  I suppose I am one of those nut-jobs who blindly supports the Vols regardless of the circumstances (this is not entirely true but, for the purposes of this article, it fits).  I guess that is why I always attended the games when I was a student.

Either way, only 312 students at the game is pretty slim pickings, and I am pretty sure — at a minimum — that out of the tens of thousands of students at UT, there are more than 312 students who, like me, are certifiable head-cases when it comes to supporting the Vols.

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This post is part of a continuing series — “The Cost of Sports” — examining the impact of current economic changes on the world of major sports.    To see the other posts in this series, click here.

As I discussed in Part 1 of this series on the cost of sports, at Tennessee, the price can be high when it comes to paying your way into Neyland Stadium — a truth of which Nashville’s Thomas Luck is all too aware.  I discussed the issue purely in terms of the experience at Tennessee mainly because it is what I am familiar with.  Tennessee was but a lens — the reality is largely the same at all schools with a major athletics presence.

The world of professional sports, however, makes the college ranks look like small potatoes in the way it is wed to the almighty dollar.  Given the current uncertain economic times, however, I question whether professional sports in particular can continue in the way it has for so long.

I suppose that sports fans should not be surprised at the notion that professional teams would necessarily focus on money, after all that is what professional athletics are all about: getting paid to play.  I suppose Rod Tidwell (from the movie “Jerry Maguire”) summed it up best with the oft quoted line “Show me the money!“  What I think is a bit surprising is how willingly and uncomplainingly professional sports fans have accepted the “money first” approach of all the teams in all the major leagues.  The increases in costs passed along to professional sports fans over the last generation is really quite staggering.

Video: Show me the Money!!

But don’t take my word for it…

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This post is part of a continuing series, “The Cost of Sports,” examining the impact of economic changes on the world of major sports.  To see the other posts in this series, click here.

So how much is winning worth to you?

This is a question that many have asked and answered over the years.  The reality is that there is no right or wrong answer to this question—it is a personal matter, which really lives outside the confines of “categorical absolutes” and everyday reality.  We all have our limits.  Some are willing to go farther than others.  In the end, though, it is a question of conscience (or of getting caught).

That question is now being supplanted by a new consideration, one which is far more basic and fundamental, and which is bound by the world of reality.

How much are sports worth to you?

I say that this is now bound by reality due to headlines that have become all too common across the country over the last 12 months such as the one in my hometown paper earlier this week.

That's what you like to see first thing in the morning...

You hardly have to be a news wonk to realize that the economy is seriously in the crapper.  People from all walks of life are being forced to make changes in the way they spend their money and how they live their lives.  With all of the bad news about jobs being cut, investments tanking, and businesses going under many are being forced to cut back not out of thrift but necessity.

Most rational individuals faced with the predicament of making a mortgage payment with dwindling funds or even putting food on the table will usually start by cutting out the things they can live without, namely entertainment and recreation.

Over the past generation, the cost of attending or participating in sports as a fan has increased dramatically.  For example in 1995, the average cost for a ticket to a Carolina Panthers football game was $37.92, in 2008 that average had risen to $63.32, and the Panthers had the fourth lowest ticket prices in the league.  Of course those increases have not been confined to professional sports (which I will address in part 2 of this series).

While food and shelter are obviously not things that a body can go without, tickets to watch your favorite team play are.  That begs the question, is the horizon looking bleak for the financial feasibility and solvency of major sports as we have known them?

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